Second, suppliers – manufacturer-retailer – consumer. First, supplier – manufacturer - consumer. (2) There are 4 supply chain management models. MSMEs in west Surabaya use many suppliers strategy with 4 - 5 suppliers that is 10%. MSMEs in West Surabaya using strategy with 3 suppliers is 40%. MSMEs in West Surabaya using strategy with 2 suppliers is 40%. The results of research there are 2 things (1) implementation of suppliers strategy, MSMEs in West Surabaya using strategy with 1 supplier is 10%. ![]() It can be seen by observing 30 SMEs in West Surabaya. It can be seen by observing 30 SMEs in western Surabaya. ![]() Activities of MSMEs from suppliers to customers was simply. There are 3,947 MSMEs registered in Surabaya city government.
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